PRIVACY &
COOKIE POLICY

This Privacy and Cookie Policy explains how TrackTheWheel (“we”, “us”, “our”) collects, uses, and protects information when you visit trackthewheel.com. We take your privacy seriously. We do not sell your personal data to third parties.

By using the Service you consent to the data practices described in this Policy. If you do not agree, please discontinue use of the Service.

1. Information We Collect

Information you provide directly:

• Contact form submissions: name, email address, and message content when you contact us.
• Account information (if applicable): email address and subscription details when you create an account or subscribe to a paid plan.

Information collected automatically:

• Usage data: pages visited, time spent, features used, and navigation patterns.
• Device information: browser type and version, operating system, screen resolution, and device type.
• IP address and approximate geographic location (country/region level only).
• Referring website or search terms that brought you to the Service.

Information we do NOT collect:

• We do not collect or store any data relating to your gambling activities, bets placed, winnings, or losses.
• We do not collect payment card details directly — payments are handled by third-party processors.
• We do not collect sensitive personal data such as health information, racial or ethnic origin, political opinions, or biometric data.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service.
• Process and manage subscriptions and payments.
• Respond to your enquiries and provide customer support.
• Send service-related communications (account updates, security notices).
• Analyse usage patterns to improve the user experience.
• Detect and prevent fraud, abuse, and security incidents.
• Comply with legal obligations.
• Send marketing communications (only with your explicit consent, which you may withdraw at any time).

We will not use your data for any purpose materially different from those listed above without first obtaining your consent.

3. Cookie Policy

Cookies are small text files placed on your device when you visit a website. We use the following categories of cookies:

4. How We Share Your Information

We do not sell, rent, or trade your personal data. We may share information only in the following limited circumstances:

• Service providers: Third parties who assist us in operating the Service (e.g. payment processors, hosting providers, email delivery services), bound by confidentiality obligations.
• Legal requirements: If required to do so by law, court order, or governmental authority.
• Protection of rights: To protect the rights, property, or safety of TrackTheWheel, our users, or the public.
• Business transfers: In connection with a merger, acquisition, or sale of assets, with notice provided to you.

Any third parties with whom we share data are required to handle it in accordance with applicable data protection law and our instructions.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

• Contact form submissions: deleted after 12 months unless part of an ongoing support relationship.
• Account data: retained for the duration of your account plus 6 months after deletion.
• Analytics data: aggregated and anonymised within 14 months.
• Payment records: retained for 7 years as required by tax law.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access — request a copy of the personal data we hold about you.
• Right to rectification — request correction of inaccurate or incomplete data.
• Right to erasure — request deletion of your personal data ("right to be forgotten").
• Right to restriction — request that we limit the processing of your data.
• Right to portability — receive your data in a structured, machine-readable format.
• Right to object — object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent — withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact us at hello@trackthewheel.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority (in the UK, the Information Commissioner's Office — ico.org.uk).

7. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include HTTPS encryption, access controls, and regular security reviews.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security and encourage you to use strong, unique passwords and to notify us immediately of any suspected unauthorised use of your account.

8. International Data Transfers

Your data may be processed in countries other than your own. Where we transfer personal data outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the relevant authority.

9. Children's Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If you become aware that a child has provided us with personal data, please contact us at hello@trackthewheel.com and we will take immediate steps to delete such information.

10. Changes to This Policy

We may update this Privacy and Cookie Policy from time to time. When we do, we will revise the “Effective” date at the top of this page. For material changes, we will provide more prominent notice (such as a banner on the Service or an email notification). We encourage you to review this Policy periodically.

11. Contact

If you have any questions, concerns, or requests regarding this Privacy and Cookie Policy, please contact us at: